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05252_Field_OMLJ T1.txt
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1996-04-10
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This article was written exclusively for
Understanding McLuhan by Liss Jeffrey, based on
her doctoral thesis.
“All media work us over completely. Any
understanding of social and cultural change is
impossible without a knowledge of the way media
work as environments.” (1967, p.26)
Marshall McLuhan’s stunning catapult to fame in
the mid 1960s forced a neglected topic onto the
international agenda for public debate: the
transformation of cultures by pervasive media